Brand Velocity Group, an investment firm focused on consumer and sports businesses, has acquired RCX Sports from Raine Partners.
The acquisition positions RCX as a cornerstone investment within BVG’s specialty sports platform, BVG Sports, and is backed by a strategic investor group that includes Hamilton Lane (Nasdaq: HLNE) Impact, St. Cloud Capital, Darco Capital, Three Ocean Partners and athlete-investors including Eli Manning, Emmitt Smith, Larry Fitzgerald and Jameis Winston. RCX Sports is a professional league-backed youth sports platform in North America, providing accessible and affordable youth sports programming through official partnerships with major professional leagues. The company’s growth has been fueled by the rapid expansion of flag football and its ability to scale community-based sports programs across multiple professional league partners.
Orrick, Herrington & Sutcliffe and The Raine Group served as legal and financial advisors, respectively, to RCX Sports, while Sidley Austin LLP and CohnReznick Advisory LLC acted as legal and accounting advisors, respectively, to BVG.