F2 Strategy, a wealth management technology and marketing services consultancy and a portfolio company of Renovus Capital Partners, has appointed industry veteran Ryan Beach as CEO.
Beach will succeed co-founder Doug Fritz as CEO. Fritz will transition to the role of executive chairman, allowing him to focus his efforts on strategic initiatives and client engagements. At Orion, Beach served in executive leadership roles in both technology and wealth management while executing on Orion’s M&A initiatives. During his nearly 13-year tenure at Orion, he advanced through several leadership positions to become chief operating officer and eventually president of Orion Wealth Management.