Private equity firms are on the hunt for portfolio companies that harness the power inherent in data. “It’s not just having a ton of raw data,” says Trent Hickman, managing director of PE firm VSS. “It’s being able to use that data and easily pull out insights that are actionable.” Daphne Dufresne, managing partner at GenNx360 Capital Partners agrees, pointing out the key question: “How do you actually mine that data to make it relevant?” In this feature from the March issue of Mergers & Acquisitions, we explore how PE firms are investing in data and analytics.
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