Tactical planning is what sets the lower middle market apart, explains Joan McCabe, managing partner, Brynwood Partners. The repackaging of Zest soap for Wal-Mart Stores Inc. (NYSE: WMT) serves as a good example of the strategy, she says. And, as a result, "it's been a great investment for us." For more, see the March 2014 cover story "Life in the Lower Middle Market."