Business Services Novacap-Backed Cadent Buys AdTheorentThe combination will create an omnichannel audience activation platform for buyers and sellers of advertising. April 1, 2024
Private Equity Solace Capital Partners Invests in SiprocalSiprocal is an advertising, marketing technology and digital media platform. March 28, 2024
Private Equity Truelink Purchases AnsiraAnsira Partners is a marketing services company with channel, website and advertising technology platforms. December 1, 2023
Private Equity THP Purchases REQREQ is a digital marketing and advertising company founded in 2008. June 27, 2023
Financial services Goldman Sachs Invests in MadhiveMadhive is an advertising software company focused on TV advertising. June 13, 2023
Private Equity Blackstone Makes Majority Investment in New TraditionNew Tradition develops, owns and operates digital and static signage for national brands and advertising agencies. June 12, 2023
Business Services Blackstone Reportedly Nears Deal for Billboard Operator New Tradition MediaOutdoor advertising was decimated by the pandemic but has now surpassed its pre-pandemic highs. May 22, 2023
Private Equity Equistone-Backed Talon Buys Evolve and Novus CanadaEvolve and Novus Canada are both out-of-home media agencies. April 5, 2023