Spending on digital advertising continues to explode, mainly because Americans love their screens. We spend nearly 11 hours a day—more than two-thirds of our time awake—staring into a phone, computer, tablet, wearable device or other screen-based product. Given this attraction (addiction?) digital marketing has become the largest part of many advertisers’ budgets.
According to eMarketer, digital ad expenditures surpassed spending on TV ads for the first time in 2016, and strong growth in digital ad spending is expected to continue for the foreseeable future. eMarketer projects that digital spending in the U.S. will continue to experience double-digit growth rates, expanding from an estimated $83 billion in 2017 to more than $129 billion in 2021.