Private equity firm Z Capital Partners LLC has agreed to buy the Pink Taco restaurant brand for an undisclosed amount.

Pink Taco was started in the Hard Rock Hotel Las Vegas in 1999 by Harry Morton. The target is known for its tacos and tequila. Morton will remain with the company leading marketing efforts including future restaurant designs and locations and launching Pink Taco’s packaged food and beverage product line. In addition to Las Vegas, Pink Taco has another location on the sunset strip in Los Angeles. The Las Vegas restaurant will continue to be owned and operated by the Hard Rock after the transaction closes.

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