Yahoo Inc. (Nasdaq: YHOO), which won Mergers & Acquisitions' M&A Mid-Market Award for Strategic Buyer of 2013, has added another startup to the company's long list of targets. The Sunnyvale, California-based Web portal is set to acquire analytics company Flurry Inc. as a means of improving mobile growth  and presence.

The San Francisco startup analyzes data from smartphone users so developers can better target their audiences with certain brands and advertisements.  This grants Yahoo more access to mobile promotions, as the number of smartphone users continues to rise.

Subscribe Now

Complete access to real-time information and analysis of news and trends in the industry.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.