Pet products company Whistle Labs Inc. has acquired Tagg, which makes a GPS tracker for pets.
Tagg was created in 2010 as a subsidiary of Qualcomm Inc. (Nasdaq: QCOM). The company tracking devices that fit on pet collars. Current Tagg users will not experience an interruption in service. Terms of the deal were not disclosed.
Whistle will integrate Tagg's GPS capabilities into accessories for pet owners. The buyer, headquartered in San Francisco, completed a $15 million Seroes B round of venture capital recently, led by Nokia Growth Partners. Also participating were: Qualcomm, Melo7 Tech Partners LLC (a VC fund co-founded by basketball player Carmelo Anthony and Stuart Goldfarb, an investor who is on the board of wrestling group WWE Inc.) and Queensbridge Venture Partners (founded by rapper Nas). Existing investors DCM and Slow Ventures also participated in the round.
Whistle creates pet technology products. The company's products include the Whistle Activity Monitor, which allows pet owners to track their pets’ activity and rest periods during the day.
There has been a significant amount of activity in the pet products industry recently. Earlier in January, the Riverside Co. invested in pet toy company Bionic Pet Products. In December, PetSmart Inc. (Nasdaq: PETM) agreed to an $8.3 takeover from BC Partners. In June, J.H. Whitney Capital Partners bought C.J. Foods, which provides manufacturing services to pet food businesses. In July, Frontenac Co. recapitalized pet products company Cloud Star Corp.