Trend forecasting group WGSN has acquired competitor Stylesight for an undisclosed amount.
New York-based Stylesight offers a multi-lingual subscription website (English, Spanish, Chinese, Japanese and Korean) that provides trend forecasting and analysis for designers and others. The company has received about $26 million in venture capital backing from Fidelity Ventures, Volition Capital and Cue Ball.
WGSN, headquartered in London, also provides trend forecasting services and analysis to designers, buyers and retailers. WGSN is owned by Top Right Group, a London-based company that also owns i2i Events Group, 4C Group, Emap and Lions Festivals.
The operations of the two companies will be merged, according to a company statement.
The company expects the deal to create a new U.S.-based trends and information hub in New York, according to the company statement.
For WGSN, the deal follows a September acquisition of Mindset Communicaco e Marketing Ltda, a Sao Paulo, Brazil-based marketing agency. Mindset researches and analyzes future and current consumer behavior. Before that, in July, WGSN picked up assets from Mudpie, which also provides fashion trend forecasting services. The company specialized in children’s apparel.