Cimpress N.V. (Nasdaq: CMPR) is acquiring National Pen Co. LLC, a provider of customized writing tools, for nearly $218 million in cash. The deal is expected to close by year end 2016.

National Pen is a San Diego, California-based manufacturer of personalized marketing products. The target, founded in 1996, customizes pens and writing tools, bags, drinkware, calendars, and other stationery products for more than one million small and medium-sized businesses. National Pen distributes products through both direct mail and telesales. As part of the deal, the target will continue to use existing distribution channel and will also utilize Cimpress’ Vistaprint, Upload and Print e-commerce brands. Cimpress estimates National Pen’s revenue for calendar year 2016 to be approximately $275 million.

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