Alternative investment firm Victory Park Capital is backing Yellen Partners LLC, an asset liquidation company.

Yellen and Victory portfolio company Reich Brothers Holdings LLC are merging and will operate under the name, YR Holdings, with Yellen and Reich as subsidiaries. Terms were not disclosed.

Yellen focuses on liquidating retail assets. The number of distressed retailers is expected to rise in 2014, as they continue to be challenged by the increasing popularity of mobile devices and websites as alternative ways to shop. For more, see More Retailers Will Face Real Estate Distress

The Yellen deal follows Chicago-based Victory's $227 million investment in Assetz Capital, a peer-to-peer lending service, in January. 

Other recent financial services deals include Greenhill & Co. Inc.'s (NYSE: GHL) purchase of Cogent Partners LP for up to $98 million earlier in February, and Bridgepoint Capital’s $339 million acquisition of financial services software company EFront

Dealmakers expect M&A in the financial services sector to continue soaring, based on Mergers & Acquisitions’ monthly surveys.

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