Twitter Inc. said it would acquire ZipDial Mobile Solutions Pvt., an Indian marketing company, to improve its ability to reach mobile phones in emerging markets.

ZipDial’s technology, which Procter & Gamble Co. and Walt Disney Co. have used to market products, would help Twitter deliver content to mobile phones, the San Francisco-based company said. Twitter agreed to pay about $30 million for ZipDial, said a person familiar with the matter, who asked not to be named because the matter was private. Natalie Miyake, a Twitter spokeswoman, declined to comment on the price.

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