Seeking to boost sales to college students, denim purveyor American Eagle Outfitters Inc. (NYSE: AEO) is buying Tailgate Clothing Co. and Todd Snyder New York for $11 million in cash and stock.

Led by aparel designer Todd Snyder, Tailgate sells vintage-style t-shirts and other clothes and accessories featuring college sports teams and mascots, such as the University of Iowa’s Herky the Hawk. In an innovative retail move, Tailgate has opened up shops near university campuses, in addition to selling its wares online.

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