Trulia Inc. (NYSE: TRLA) is buying Kirkland, Wa.-based Market Leader Inc. (Nasdaq: LEDR), a company that provides customer-relationship management software for the real estate sector, for $355 million.
The purchase price works out to $11.33 per share. Market Leader’s shareholders will receive $6 in cash and 0.16 shares of Trulia common stock for each share of the target’s stock. The combined company is expected to have about 46,000 premium subscribers and be headquartered in San Francisco.
Trulia plans to offer Market Leader’s software to brokers. The buyer is an online marketplace for homebuyers, sellers, renters and real estate professionals.
J.P. Morgan is Trulia’s financial adviser, while Wilson Sonsini Goodrich & Rosati is the company’s legal counsel. GCA Sawian Advisors LLC is acting as Market Leader’s financial adviser, and Perkins Coie LLP is providing legal advice.
The real estate sector is experiencing increased M&A. Recent deals include Ashford Hospitality Trust Inc.'s (NYSE: AHT) purchase of the Pier House Resort and Caribbean Spa in Key West, Fla. for $90 million in cash. In April, Annaly Capital Management Inc. (NYSE: NLY) agreed to pay about $720.8 million to own 90 percent of CreXus Investment Corp. (NYSE: CXS), a company that invests in commercial mortgage loans.