TPG Capital and the Canada Pension Plan Investment Board have teamed up to make a $500 million investment in MISA Investments Ltd., the parent company of Viking Cruises. Both TPG and CPPIB will make an equal $250 million investment for a combined 17 percent stake. The deal is expected to close in early Q4 2016 pending regulatory approval.

The joint investment will help “accelerate Viking Cruises” growth initiatives and strengthen the company’s balance sheet.” The Viking Cruises company consists of two business lines: Viking River Cruises and Viking Ocean Cruises. Viking Cruises provides travel in 44 countries, currently operating across North America, the United Kingdom, Australia, and will expand to China starting this year. Tor Hagen, CEO of Los Angeles-based Viking Cruises, says the new partnership and “long-term growth equity capital” will help the target to “grow further, particularly in destination-focused ocean cruising.”

This isn’t the first major entertainment and consumer brand TPG has partnered with. The San Francisco-based private equity firm with more than $70 billion in AUM has previously partnered with entertainment agency CAA, live entertainment company Cirque du Soleil, and more. Paul Hackwell, principal at TPG, looks to grow both “products offered and regions served” by Viking Cruises.

TPG has made multiple acquisitions across the middle market recently. In September, TPG agreed to purchase a majority stake in Intel Corp’s (Nasdaq: INTC) McAfee computer security unit for nearly $4.2 billion including debt. Also in September, TPG led a $70 million investment in a Redwood City, California-based software company called C3. TPG’s middle market investment arm, TPG Growth, has previously invested in Airbnb and Uber.

CPPIB, a professional investment management organization that invests the funds of the Canada Pension Plan, established its Thematic Investing group in 2014. The Canadian board centers its investment strategy on maximizing “sustained long-term returns” by avoiding being “overly dependent on returns in any one country currency, or region.” In 2015, Toronto-based CPPIB acquired Antares Capital. Credit Suisse (NYSE: CS) served as exclusive placement agent to MISA Investments in this deal.