There's a growing interest in outdoor lifestyle brands on the part of consumers, spurring several strategic buyers to ink deals for specialty shops such as Bass Pro Group LLC, Finish Line Inc. (Nasdaq: FINL) and Kent International Inc. The trend may indicate that fitness purveyors will follow the path set by organic food companies and become highly contested targets among acquisitive companies.

With the better-for-you food trend still rolling on, observers expect to see WhiteWave Foods Co. and Boulder Brands Inc. as takeover targets in 2015, on the heels of General Mills buying Annie's Inc. An offshoot of that movement is the apparent landgrab of companies geared toward outdoor activities, staying in shape and maintaining a healthy lifestyle.

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