With more content providers gravitating toward mobile platforms-tablets and smartphones-media companies may see an opportunity to grow by doing deals. One strategic acquirer that has taken advantage of this trend is Livingly Media Inc. Until early September, it had been doing business as Zimbio Inc., known for its online entertainment news hub of the same name.

The San Carlos, Calif. company, which also owns fashion website StyleBistro.com, recently extended its reach into the women's lifestyle sector by purchasing an online magazine focused on home decorating, picking up Lonny LLC for an undisclosed price in July. Mergers & Acquisitions caught up with Livingly Media chief executive Tony Mamone to discuss the company's growing portfolio and what it will be looking for in targets.

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