Private equity firm TA Associates agreed to buy a minority stake in data provider Fractal Analytics for $25 million.

Fractal works with clients across a variety of industries—financial services, pharmaceuticals, consumer goods and retail—to enhance marketing and customer engagement initiatives.

The Mumbai-based company posted revenues of about $20.5 million in 2012 and expects to reach $35 million in 2013.

Fractal, which also has an office in San Mateo, Calif., expects the deal to help it expand in other countries. The company is led by chief executive Srikanth Velamakanni (pictured), a former investment banker who co-founded the company in 2000 with fellow financial adviser Pranay Agrawal. Together, they own 50 percent of the company.

Fractal hired advisory firm Avendus Capital to run the sale process.

TA Associates, headquartered in Boston, has invested in more than 425 companies since it was founded in 1968. The firm has been especially activein 2013 when it comes to both buying and selling assets. In May, it sold Alma Lasers for $220 million to Fosun International, and acquired Pactel International, a satellite communications provider, on June 4 for an undisclosed price.

In January, the firm bought Dutch LLC, which owns fashion brands Joie, Equipment and Current/Elliot.

TA tapped Nishith Desai Associates and Goodwin Procter LLP for legal counsel, while DSK Legal advised Fractal.

U.S. private equity firms are increasingly looking outside the country for deal sourcing. For more on the trend, see our July cover story "10 Emerging Markets to Watch."

Subscribe Now

Complete access to real-time information and analysis of news and trends in the industry.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.