Sutherland Global Services Inc. has purchased venture capital-backed data analytics firm Nuevora to strengthen its digital services division. The deal allows for customers to use predictive insights to monetize their data assets.

San Ramon, California-based Nuevora is a provider of data analytics to companies in a variety of industries, including: banking, technology, retail, travel, healthcare, mortgage, insurance, telecom, transportation, government and entertainment. The target uses context-predictive insights for companies to compile customer data from different areas of their business in order to try to estimate a customer’s lifetime value. 

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