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Sutherland Global Services Inc. has purchased venture capital-backed data analytics firm Nuevora to strengthen its digital services division. The deal allows for customers to use predictive insights to monetize their data assets.

San Ramon, California-based Nuevora is a provider of data analytics to companies in a variety of industries, including: banking, technology, retail, travel, healthcare, mortgage, insurance, telecom, transportation, government and entertainment. The target uses context-predictive insights for companies to compile customer data from different areas of their business in order to try to estimate a customer’s lifetime value. 

Founded in 2011 by CEO Phani Nagarjuna, Nuevora raised approximately $3 million in early funding led by San Francisco-based private equity firm Fortisure Ventures LLC, which will exit as part of the deal. While terms of the deal were undisclosed, the target will operate as a wholly-owned subsidiary of Sutherland.

Headquartered in Rochester, New York, Sutherland is an information technology company that provides business process outsourcing services for companies worldwide. Through its 61 delivery centers, the buyer offers lifecycle management services such as customer care to account management. Nuevora’s analytics and complementary applications will allow Sutherland to provide data up to four times faster.

Retail data and software companies have been receiving robust buyer interest. For example, private equity firm SFW Capital Partners made an investment in DaySmart Software, an appointment scheduling and inventory management software for businesses; Blackstone Group LP (NYSE: BX) and New Mountain Capital have investedin JDA Software Group, which develops data software that allows retailers to manage inventory and logistics; HGGC has acquired online marketing research company Instantly; and StellaService is acquiring ICC Decision Services, a designer of in-store customer experience management program.

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