Lawrence Siff is striking out on his own, launching Neptune Advisors, a provider of strategic and transaction services. Siff was previously a principal and managing director of Gordon Brothers Group.

Siff has been a specialist in the consumer space. At Gordon Brothers, he oversaw the launch of the firm's consumer products business and co-developed its branding operations. Siff served as an advisor to the firm's equity and debt funds.

He also has a corporate background, launching his career at Procter & Gamble, before he moved on to executive positions with BW Footwear, Cherry Tree Products and Babystripes Inc.

Neptune's services extend well beyond just M&A. The firm's website also lists licensing, operational advisory, and brand optimization among a long list of services.

Neptune is based in Needham, Massachusetts.

Career moves