T-Mobile recently started running a commercial that very accurately depicts how desperate so many of us are to be current when it comes to technology. Saturday Night Live cast member Bill Hader sits down with a friend for lunch and excitedly announces, "I just got a 7." His friend sarcastically responds, "Good for you" and then shows Hader he already has version 8 of the same phone. Hader's pride immediately turns to embarrassment, his ride on the cutting edge having come to an abrupt halt.
The point of the commercial isn't to suggest upgrading your phone is a bad thing, or unnecessary. But the closing pitch, which is for T-Mobile's JUMP program, says you should be able to "upgrade when you want"-up to twice a year, if you were wondering-and "not when you're told." (For a 16-second distraction, you can watch the commercial here.)