Even the most niche areas of an industry can experience their fair share of M&A. In the case of electronic dance music, or EDM, one company in particular has managed to wield dealmaking as a way of solidifying a position in the media sector. SFX Entertainment Inc. (Nasdaq: SFXE) recently unveiled five purchases, the largest being the $130 million acquisition of ID&T, and shows no sign of stopping.
A young company banking on the continued popularity of dance festivals like TomorrowWorld and Electric Zoo, SFX began its buying spree just as the New York company raised $260 million in an initial public offering in early October. SFX soon opted to buy ID&T, an Amsterdam-based producer of dance music festivals and events in Europe and around the world, including Sensation, Mysteryland, Q-Dance and TomorrowLand. ID&T produced the most recent Sensation event at Brooklyn’s Barclays Center in October. Later in the month, SFX took over Totem OneLove Group Pty Ltd., a producer of Australian electronic music festivals.