If you’re hoping to sell your company to a strategic buyer, make sure you have all the proper registrations and licensing agreements related to the brand, urged Chris Elshaw, former COO of Revlon Consumer Products Corp., a division of Revlon Inc. (NYSE: REV). Corporations need to know they are buying something “that can continue to exist," Elshaw said.

Elshaw participated in a panel at ACG New York's Consumer Brands Conference, held at the JWT building in New York on Oct. 23. Also on the panel were: Bruce Proctor, senior adviser, SHM Corporate Navigators; Tom Giardi, managing director, HT Capital Advisors; and Eric Van Bladel, vice president of corporate development, Blyth Inc.; and moderator Jeffrey Edelman, director of McGladrey LLP's retail and consumer advisory group.

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