Inc. (NYSE: CRM) is buying cloud marketing vendor ExactTarget for $2.5 billion.

ExactTarget provides digital marketing services to several big-name clients, including Coca-Cola Co. (NYSE:KO), Gap Inc. (NYSE: GPS) and Nike Inc. (NYSE: NKE).

Subscribe Now

Complete access to real-time information and analysis of news and trends in the industry.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.