Advantage Solutions acquired digital retail marketing agency Brand Connections from Veronis Suhler Stevenson. Marketing and advertising agencies that have developed technology to leverage the new ways of shopping are in high demand.
Brand connections, based in New York, helps consumer companies increase brand awareness across digital media. The company has previously worked with Juicy Juice and VO5 hair care products. VSS invested in the target in 2008. Petsky Prunier advised Brand Connections on the sale to Advantage.