Reynolds and Reynolds Co. has acquired IMakeNews Inc. (IMN), a digital marketing company.
IMN, headquartered in Waltham, Mass., delivers branded newsletters and content for automotive and other markets. The company is known for its Loyalty Driver for Automotive newsletter, which is used by more than 2,000 car dealerships. The newsletters are customized to include local offers and events to match with a dealer’s marketing plans. Terms of the deal were not disclosed.
Dayton, Ohio-based Reynolds, which provides automobile dealership software, plans to expand its marketing and advertising services for the automotive industry through the purchase.
Signal Hill was IMN’s financial adviser for the transaction.