Propel Equity Partners has acquired the Zoob toy line from Infinitoy Inc.
Zoob makes construction toys that come in small parts that can be connected into shapes. Terms of the deal were not disclosed.
Propel will add Zoob to the Poof-Alex Holdings LLC group of brands, which includes the Slinky, Poof, Ideal, Scientific Explorer, Fundex Games and Alex toy brands. Propel picked up Alex, which makes plastic lunch boxes filled with arts and crafts supplies, in May.
Infinitoy, headquartered in San Mateo, Calif., also makes Softimals, which are soft toys that can be put together to construct different toys.
Greenwich, Conn.-based Propel Equity is a private equity firm that focuses on investing in branded consumer products. The firm is also invested in Cadaco and SOG Specialty Knives & Tools.