Henkel, a consumer goods company, is expanding in the Africa/Middle East and Eastern Europe regions with its purchase of hair care brands from Proctor and Gamble Company (NYSE: PG). For the fiscal year 2015, sales for the acquired brands totaled roughly $100 million.

The portfolio is primarily shampoo-focused and includes Pert, Shamtu, and Blendax. D sseldorf, Germany-based Henkel previously acquired the Pert brand in Latin America from Cincinnati, Ohio-based P&G in 2014.

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