Limited color choices prompted Essie Weingarten, founder of Essie Cosmetics Ltd. and manicure enthusiast, to start her own nail polish line.

"I loved getting my nails done as a little girl," Weingarten (pictured) told an audience at ACG New York's Consumer Brands Conference, held at the JWT building in New York on Oct. 23. She was joined by husband and former Essie CEO Max Sortino, to talk about the brand's development and eventual sale to L'Oreal (EPA: OR) in 2010.

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