Private equity firms that boast women in top spots have a competitive advantage when it comes to winning a bid for a female-led company, as some of the investors named on Mergers & Acquisitions’ Most Influential Women of Mid-Market M&A can attest. When the Riverside Co. was wooing Kathleen King, the founder of Tate’s Bake Shop, the firm turned to COO Pam Hendrickson to join the process. (Watch our video interview with Hendrickson, below).

Hendrickson’s involvement was in part to demonstrate Riverside’s commitment to diverse perspectives. As a member of the firm’s investment committee, Hendrickson weighs in on all of Riverside’s deals. She also counts baking among her interests and swapped recipes with King, whose Southampton, New York, company is best known for its crisp, buttery chocolate chip cookies.

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