As Washington sets its sights on the banking industry, private equity as an asset class remains hard at work burnishing its own image – an effort that largely began when legislators first starting taking aim at the carried interest tax “loophole” in 2006 and 2007. The most recent effort comes in the form of new guidelines for responsible investment.

The Private Equity Council, an industry lobbying group, issued a release Tuesday morning detailing new guidelines for investors that cover environmental, health, safety, labor, governance and social issues.

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