Harper Reed and Dylan Richard first burst onto Chicago's tech scene as part of Barack Obama's 2012 reelection team, and their social media wizardry is often credited for keeping the president in the White House.

The pair then founded Modest, a company that allows stores to embed buy buttons in their apps and emails — and is now a subsidiary of the newly independent PayPal, which is running a campaign of its own to attract the business of merchants that it was unable to reach when it was part of eBay.

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