“Over the past 18 months, we've divested, discontinued, or consolidated 55 brands, including the completion of the Duracell transaction at the end of February,” Jon Moeller, CFO of Procter & Gamble Co. (NYSE: PG) told investors during the company’s fiscal 2016 third quarter earnings call Apr. 26. “We have 50 more brands in the exit process, including the 41 Beauty brands in the transaction with Coty. In total, we'll exit 105 brands and all the complexity they create. These brands represent only about 6% of fiscal 2013 profit. Going forward, we're anchoring our portfolio on 10 category-based business units and about 65 brands."
Cincinnati-based P&G will focus on 10 business units that consist of about 65 brands that are growing faster, such as Pampers, Bounty, Charmin, Crest, Tide and NyQuil. “We also expect that the portfolio that we're going to be left with is a healthier, stronger portfolio that will grow and will grow more profitably,” added Moeller.