Oracle Corp. (NYSE: ORCL) said it will acquire Big Machines for an undisclosed amount, as the software giant looks to expand its cloud offerings and boost sales services.
Big Machines' cloud product — CPQ (Configure, Price and Quote) — automates sales orders with guides, pricing and workflow tools as a means of minimizing errors during the sales process. The Deerfield, Ill.-based target has about 275 customers, including big-name companies as Coca-Cola Co. (NYSE: KO) and Automatic Data Processing (Nasdaq: ADP).
Oracle intends to fold CPQ’s capabilities into its own marketing, sales, social and service cloud products.
The deal exemplifies the M&A heavy cloud technology sector, which has recently seen a number of middle-market transactions, including the $395 million sale of Keynote Systems Inc. to private equity firm Thoma Bravo LLC.