Private equity firm OpenGate Capital LLC is buying PennySaver, a provider of print and digital advertising services.
Brea, Calif.-based PennySaver provides print and digital, hyper-local marketing and advertising services to customers. The deal includes Harte-Hanks Shoppers and PennySaverUSA.com, which are being sold by Harte-Hanks Inc. (NYSE: HHS).
The San Antonio-based seller is looking to focus on its core digital marketing analytics business.
OpenGate, headquartered in Los Angeles, has completed more than 30 transactions. The firm’s investments include Aluminum France Extrusions, Profalis and Zodiac Recreational. The firm closed a deal for Profalis, which provides polyvinyl chloride window and door profiles, in February.