Video company Ooyala has bought UK advertising startup Videoplaza Ltd. for an undisclosed price.

Ooyala, which was purchased by Melbourne, Australia-based Telstra Corp. Ltd. in August for $270 million, is the latest example of the uptick in M&A within the video advertising market. Other notable transactions that were recently announced include Opera Software ASA's acquisition of AdColony for $350 million in June, and the $405 million deal between AOL Inc. (NYSE: AOL) and Adap.tv in August.

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