Bruin Sports Capital and RedBird Capital Partners have formed a new company that will operate the National Football League's hospitality business.

Bruin and RedBird have formed an unnamed new entity that will operate NFL On Location, the football league's events and hospitality business. NFL On Location provides access to the Super Bowl, Pro Bowl, NFL Draft and International Series Games in London. The group has about $20 million in annual revenue, according to Bruin.

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