Seattle-based Mixpo produces video ads that are shown across websites, mobile devices and social media. The target has previously done work for A&W, Arm & Hammer and Discover Financial Services (NYSE: DFS).
“With the combined capabilities of Netsertive and Mixpo, our clients can scale their digital marketing across local retailer networks of any size to reach digital shoppers, influence their choice of products, and ultimately drive buyers to local businesses," says Netsertive CEO Brendan Morrissey. Financial terms of the deal were not disclosed. Morrisville, North Carolina-based Netsertive provides local digital marketing services for companies across the automotive, healthcare, consumer and technology sectors. Netsertive has venture capital backing from RRE ventures, Greycroft Partners, River Cities Capital Funds and Harbert Venture Partners.
Demitri Diakantonis joined SourceMedia in 2015 and serves as Assistant Managing Editor of Mergers & Acquisitions and writes The Buyside column about corporate dealmaking, and also covers the consumer sector.