NBTY Inc., a Carlyle Group (Nasdaq: CG) portfolio company, is buying skin care treatment maker Dr Organic for undisclosed terms.

Swansea, Wales-based Dr. Organic, founded in 2008, makes all natural body washes and moisturizers.

The purchase will expand NBTY’s presence in the personal care and beauty categories, while it gives Dr Organic additional growth opportunities in the U.S.

Dr Organic is sold in NBTY’s Holland & Barrett chain in the United Kingdom and in Vitamin World stores in the U.S. NBTY is known for the Nature’s Bounty and Sundown Naturals supplement brands.

“We believe the acquisition will allow us to accelerate NBTY's entry into the mass-market beauty and skincare category particularly in the U.S.,” says NBTY CEO Steve Cahillane. Carlyle acquired Ronkonkoma, New York-based NBTY in September 2010 for about $4 billion.

Beauty targets have been attracting buyer interest. Coty (NYSE: COTY) agreed in July to acquire 43 beauty brands from Proctor & Gamble (NYSE: PG), including Hugo Boss and Gucci fragrances along with Max Factor and CoverGirl. Unilever (NYSE: UL) is buying skin care company Dermalogica, announced in June.

Latham & Watkins LLP is NBTY’s legal advisor and Dorsey & Whitney LLP is representing Dr Organic.

Subscribe Now

Complete access to real-time information and analysis of news and trends in the industry.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.