NBC News is buying Stringwire, a web service that allows television producers access to user-generated content, as Internet video gains popularity.
Stringwire allows users to upload video content that NBC can use for news broadcasts. The service will enable NBC to recruit and direct contributors based on geographical location through Twitter and to instantly access live footage. Terms of the deal were not disclosed.
The purchase is viewed as a move to bring Phil Groman, who developed Stringwire while he was a graduate student at New York University, to NBC.
New York-based NBC News, a subsidiary of Comcast Corp. (Nasdaq: CMCSA), includes brands NBCNews.com, msnbc.com, Today.com, theGrio.com, NBCLatino.com, NBCPolitics.com, IVillage, Nightly News, Meet the Press, Dateline and Newsvine.
The deal underscores the growing trend of video moving from broadcast television to the Internet. Another deal that exemplifies the trend is AOL Inc.’s (NYSE: AOL) purchase of Adap.tv, which helps businesses buy and sell ads for online video electronically, for $405 million.