Mobile payment and marketing company Mozido has acquired StickyStreet, which creates and manages customer loyalty programs, for an undisclosed price.
Mozido, of Austin, Texas, plans to use New York-based StickyStreet to improve mobile services for shopping and payment in retail stores, marketing offers, international remittance and bill pay. The companies had earlier partnered to provide mobile consumer loyalty programs.
"We now have the ability to develop programs for our clients and advertising agencies to design and deploy loyalty programs and offers with a high level of security, innovation and customer adoption," said Scott Sandlin, president of Mozido, in a press release. Sandlin, a longtime Walmart executive, became Mozido's president last month.
Customers who receive and redeem StickyStreet's consumer loyalty offers throughout the world will be able to redeem these offers via the Mozido cloud-based mobile platform. Mozido's technology is accessible from nearly all wireless operators and from basic feature phones, iOS, Android and BlackBerry devices, the company says.