MidOcean Partners has made a minority equity investment in Nutrabolt, a nutritional supplements company.
Nutrabolt, headquartered in Bryan, Texas, makes sports nutrition products under the Cellucor, Neon Sport and Royal Sport brands. The supplements are meant to be taken before and after workouts.
MidOcean is a New York private equity firm that focuses on middle market investments. The firm's other investments include Agilex Flavors & Fragrances, Hunter Fan and South Beach Diet. In April, the firm agreed to sell Isotoner Corp.to Investcorp and Freeman Spogli & Co. In July 2013, the firm bought Water Pik Inc. in partnership with Vulcan Capital.
Many companies have been stocking up on supplements groups lately. On July 1, Hormel Foods Corp. (NYSE: HRL) agreed to buy CytoSport Holdings Inc., the maker of Muscle Milk protein products, for $450 million. Before that, in June, Capstone Financial Group Inc. agreed to make a $57 million investment in nutritional supplements company Twinlab Consolidation Corp. Also in June, Helen of Troy Ltd. agreed to acquire nutritional supplement group Healthy Directions LLC for $195 million.
Houlihan Lokey served as Nutrabolt's financial adviser on the deal.