MidOcean Partners has acquired toy designer KidKraft Inc. for an undisclosed price. The deal comes during a time where more private equity firms are seeking toy companies.
KidKraft, founded in 1968, markets branded children's gifts and play sets, as well as indoor and outdoor furniture items. Among the products it distributes are dollhouses, play kitchens and toy trains - all carried by Amazon (Nasdaq: AMZN), Walmart (NYSE: WMT), Costco (Nasdaq: COST), Target (NYSE: TGT) and Toys R Us.
MidOcean is a New York private equity firm that focuses on middle market investments. The firm's other investments include nutritional supplements company Nutrabolt, Agilex Flavors & Fragrances, Hunter Fan and South Beach Diet.