Liberty Interactive Corp. agreed to buy Zulily Inc. for $2.4 billion, adding an online retailer targeted at moms to its QVC home-shopping service.

The price comes to $18.75 per Zulily share, 49 percent higher than Friday’s closing price. Liberty Interactive will provide $9.375 in cash and 0.3098 newly issued shares of QVC trading stock for each Zulily share, according to a statement Monday.

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