The largest U.S. supermarket chain, the Kroger Co. (NYSE: KR) is buying Vitacost.com Inc. (Nasdaq: VITC) for $280 million.

Vitacost sells more than 45,000 products, including vitamins, minerals, herbs, supplements, sports nutrition, beauty care products and natural and organic foods, online. The group has operations in Lexington, North Carolina and Las Vegas, Nevada.

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