Kohlberg & Co. LLC has agreed to purchase the majority stake in MarketCast LLC, a data analytics provider servicing the entertainment industry, from RLJ Equity Partners LLC and State Street Global Advisors.

Los Angeles-based MarketCast offers data insights and research advisory services to help optimize marketing strategies for content such as television spots, movie trailers, print advertisements and more. The target has clients in the entertainment industry consisting of Hollywood production studios, over-the-top programmers, and broadcast and cable networks. MarketCast got its start helping Hollywood marketers figure out how to turn movies like “The Silence of the Lambs” and “Dances with Wolves” into box office success stories, according to the company’s website.

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