Food and snacks company Kellogg Co.(NYSE: K), the owner of the Frosted Flakes, Rice Krispies and Corn Flakes brands, has bought family-owned Egyptian cereal producer Mass Food Group for $50 million in cash, as it continues to grow in expanding markets.

Mass, founded in 1996, is known for the Temmy’s and Nutrifit cereal brands. The Cairo, Egypt-based company has about $18 million in annual sales. 

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