Interparfums is buying luxury brand Rochas from the Proctor & Gamble Co. (NYSE: PG) for $108 million, adding a spritz of fashion to its perfume-only business.

Rochas, headquartered in Paris, was founded by Marcel Rochas in 1925 as a fashion house, and expanded into fragrances in the '50s. The business generated $46 million in revenue between 2013 and 2014. The deal includes all brand names and registered trademarks for the brand.

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