IBM (NYSE: IBM) is buying the Now Factory for an undisclosed amount.
Now Factory, headquartered in Dublin, Ireland, provides analytics software that seeks to help communications service providers deliver better customer experiences.
The deal complements the IBM MobileFirst Analytics group, which aims to enhance the way organizations analyze the use of mobile devices. Now Factory’s software is designed to assist, communications service providers in managing negative customer experiences and network outages.
The demand for this kind of software is being driven by the increase in real-time data and the strain that is putting on mobile networks.
After the deal closes, Now Factory will be a part of IBM’s software group.